The Best AI Video Creation Tools Available Today (July 2024)

In today’s digital landscape, video reigns supreme. It’s a form of entertainment, information, and/or education. And for marketers, entrepreneurs, influencers, business owners, and individuals in similar professions, crafting video content is necessary. It’s impossible to stay relevant and establish a strong online presence without it.

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Video editing is a complex and time-consuming process, hence the demand for video editors. But video editors can’t take raw footage and transform it into an audiovisual masterpiece without the help of programs and tools.

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Enter AI video creation tools. 

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Given how prevalent artificially intelligent technology is and how quickly it’s advancing, it’s no wonder these tools now exist. And they’re empowering video editors and content creators alike with brand-new levels of creative possibilities. From streamlined workflows to AI-generated video scripts, AI-generated spokespeople to AI-generated narrations, these tools are enabling creators to achieve more with their content. 

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If you’re interested, let’s explore the top-performing AI video tools of 2024.

Best Free

Clip Creator 

HubSpot’s Clip Creator is essentially the Canva of AI video creation. It’s intuitive and incredibly user-friendly. Instead of overwhelming you with the complex features of professional editing software, it provides simple, easy-to-use templates for both portrait and landscape videos. 

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How It Works

1. Answer a few questions about your video, i.e., what type you’re going for, what tone, what message, etc.
2. Choose a template and orientation.
3. Let Clip Creator’s AI generate the text, visuals, and background music needed to create a completed, professional video in minutes.
4. Edit the video as needed by dragging, dropping, swapping, and adjusting the elements as needed.

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Lastly, do a quick review of the video as a whole and that’s it! You’re all set.

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Pros:

• Intuitive program
• Editable templates
• 100% free to use
• No watermark

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Cons:

• No advanced features
• Limited templates

Invideo AI

If your video needs demand quality and quantity, Invideo AI is an excellent choice. It can generate stunning, fully-stocked videos with just the click of a button. Background music, subtitles, voice-overs, HD visuals – the whole nine yards. 

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And all it needs is a detailed prompt to start. 

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How It Works

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1. Create your free account.
2. Choose a workflow (i.e., YouTube Shorts, Instagram Reel, etc.)
3. Input detailed instructions regarding the video’s elements, like its:some text
   1. Length
   2. Captions
   3. Preferred visuals
   4. Intended platform
   5. Video topic/title
4. Invideo will make suggestions and/or modifications to your prompt. Review the suggestions and approve (or not) as needed.
5. Click ‘Generate a video’ and wait for the output to generate.
6. Edit the video as needed using Invideo’s Magic Box to add effects, change voices, modify the script, and so on.

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The ease of use and scope of editability make Invideo AI a top choice for AI video generation.

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Pros:

• User-friendly
• Video generator and editing platform; allows for full editing and customization
• Invideo AI can handle all processes, including scriptwriting
• Free plan available, paid plans are affordable

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Cons:

• Limited stock footage for products
• Free plan is limited and has a watermark

Visla 

Visla is an all-in-one platform that streamlines the video creation process from start to finish. Don’t have a script? That’s okay – Visla can write one. Don’t have enough clips? That’s fine – Visla has a massive library of high-definition visuals. You’re sure to find something you can use. Don’t have time to extract snippets of recorded video? 

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Don’t worry – Visla’s AI can do that in seconds. It can also record online meetings and clean up unnecessary noises and speech fillers in an audio clip.

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How It Works

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1. Choose your plan and create your account 
2. Describe the video you want to create. Include details like:some text
   1. The main idea
   2. Purpose
   3. Intended audience
   4. Length
3. Click ‘Generate Video’ and wait for the finished product

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Alternatively:

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1. Choose your plan and create your account
2. Input your text content and allow Visla’s AI to rewrite it into a video script
3. Feed the new video script into Visla’s interface and let its tech match relevant footage and audio to the script to generate a video from scratch
4. Further refine the finished product by adjusting scenes, changing footage, and even personalizing voiceovers
5. Download the final customized video or distribute it online via Visla’s platform

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Pricing is reasonable enough, with a free plan that’s perfect for casual users and a paid plan for those who want a more robust kit.

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Pros:

• No watermark even on the free plan
• Excellent text script generation
• Free plan renews video length limits every month
• Has quick editing features for ease-of-use 

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Cons:

• Not a lot of guides so it’s tough figuring it out at first
• AI text generation for the free plan is limited to 200k characters (versus paid plan that reaches 2M characters)

Lumen 5

Lumen5 is a great platform for repurposing written content into audio-visual content. This AI video creation tool lets you transform text posts into short, engaging videos with just a few clicks. And all you need to do is feed it a link to the content or the content itself. 

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The AI takes care of the rest.

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Just do note that, although I included this in the Free section, Lumen5’s free Community plan is quite limited. It only allows for five videos a month and up to 2 minutes of AI voiceover. Its paid plans (starting at $19 for the Basic and ending at $149 for the Professional) offer way more features and perks. 

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How It Works

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1. Go to ‘All Videos’ and select the ‘New Video’ option
2. Choose from any of Lumen5’s pre-existing video templates, then choose the desired format (16:9, 1:1, 9:16). Click ‘Use This Template’ to start editing
3. Paste your video script or text content in the text box provided. If it’s text content, Lumen5’s AI will rewrite it into a video script. If it’s already a video script, the AI will generate a video from it
4. Scroll down to review the different video slides and scenes  
5. Customize the first draft by dragging and dropping the available elements from Lumen5’s library. These include:some text
   1. Media
   2. Icons
   3. Music
   4. Fonts 
6. Further customize the video by changing fonts, swapping out backgrounds, or uploading your own media to the library for use
7. Once you’re done, you can either:some text
   1. ‘Save’ the video for future editing
   2. ‘Preview’ the video to review how the changes look
   3. ‘Publish’ the video to save it into a playable, non-editable format

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Pros:

• An intuitive and quick solution to repurposing written content
• Has one of the most extensive media libraries on this list
• Good at summarizing written content 
• Great for creating branded video content

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Cons:

• Free plan is limited and contains the Lumen5 watermark
• The paid Basic plan can only render up to 720p
• Not as beginner-friendly as other free AI video tools

Best Paid

Pictory

Pictory is hands-down one of the best AI video creation platforms for social media videos. With one of the most accurate script-to-video features on the market, Pictory allows you to create videos from scratch or repurpose existing text content (i.e., blogs, articles, etc.) for videos.

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Its other standout feature allows users to create shareable video highlight reels. If your content creation is largely – or solely! – for posting to social media platforms, this tool is highly beneficial. 

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Currently, Pictory has English, Spanish, French, and German AI narrations available. It has an automatic captions feature as well to boost accessibility and engagement.

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How It Works

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1. Choose what you’d like to achieve with Pictory:some text
   1. Turn a video script into a video
   2. Turn an article into a video
   3. Edit an existing video using text
   4. Turn visuals into a video
2. Once you’ve chosen your desired project, follow the on-screen steps. Each Pictory project will have a different process. For instance, turning an article into a video requires you to paste the URL of the article into the provided box
3. Edit the final draft with text. You can add subtitles, cut out portions of the video, add graphic elements, and more

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Pricing: Pictionary subscriptions start at a budget-friendly $19 per month, but they also offer a 2-week free trial so that you can try before you buy.

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Pros:

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• One of the best script-to-video AI video creators available
• Shareable highlight reels allow for quick short-form content
• Great for multi-purposing existing content

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Cons:

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• No free plan
• The scripts it generates by itself often need heavy editing

Deepbrain AI

If you need a dedicated actor/speaker to stand in front of a camera and deliver your script engagingly, Deepbrain AI is a good option. This AI-driven program creates diverse avatars capable of presenting and explaining written content. The different ethnicities and multiple language options of these AI avatars make Deepbrain AI a great pick for global presentations, too.

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Want to know how it works? Deepbrain AI offers a free demo for interested individuals to test-drive their templates. You can input a 300-character script and have one of Deepbrain AI’s generated avatars read it.

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It’s infinitely more engaging than just plain slides!

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I do want to point out a few noticeable issues, though. Many users report seeing a delay between the avatar’s lip movement and the audio/voiceover. One user even points out that the avatar has some distinct non-human moments and movements.

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But with how rapidly AI is evolving, it’s possible that these problems won’t be around for too long. Plus, the AI model that can (sometimes) pass as human makes for visually stunning and entertaining presentations that connect with a broad audience.

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Pricing: Pricing sits at $30/month for the Starter pack and $225/month for the Pro plan. 

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Pros: 

• Engaging content delivered by a culturally diverse cast of (AI) characters
• Easy to remake content without having to call in a human spokesperson for reshoots
• Great for global presentations
• Great for creating personable, relatable content

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Cons:

• Occasional glitching and lag issues with the models
• Sometimes slides aren’t polished (i.e., they still have titles like “slide 1,” “slide 2,” etc.)

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Synthesia

Like Deepbrain AI, Synthesia lets you have your video script narrated by lifelike AI spokespeople. With some of the most impressive and realistic models on the market, many users have claimed to mistake these avatars for real people.

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Synthesia is incredibly user-friendly, too. All you need to do is upload a script and pick an avatar – Synthesia has over a hundred options. Once you’re done, you can further customize the avatar by adding little human nuances: winks, gestures, nods, head tilts, and more. 

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Alternatively, you can choose pre-made “talking head” templates for marketing campaigns, presentations, or educational videos.

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It’s worth pointing out, however, that this is Synthesia’s only focus. They don’t have stock footage, classic video editing tools, color grading, transitions, etc. So if your video creation needs require more than just realistic AI models delivering your script, it might be best to pair Synthesia output with other video creation tools.

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Pricing: Synthesia’s Starter plan is $22 per month while its Creator plan comes in at $67 per month. It also has an Enterprise plan but you’ll need to contact them to learn the price.

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Pros:

• Most realistic AI models/avatars
• Customizable AI models/avatars make them seem more human
• Decent script-to-video translation
• Affordable starting plan

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Cons:

• Limited features
• Limited scenes/visuals
• Can lead to repetitive content

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Peech

If branding is important to you, Peech is undeniably one of the best AI video creation tools on the market. Using AI, Peech automatically brands existing and generated footage with your specified assets.

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How It Works

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1. Start by uploading your brand kit. Make sure it includes your logo and color scheme
2. When prompted, input the names and roles of people who appear in your videos. This is so that Peech can automatically add their name cards when they pop up again in future footage or scenes
3. Edit the generated video by customizing the subtitles (fonts, colors, highlighted words, etc.)

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Overall, Peech is one of the best AI video creation tools for branding, marketing, and customization. For broader video production needs, other options might be better. But if your priority is quick and branded content creation, this is a top choice.

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Pricing: Peech has a free plan but is limited to only 2 edited videos per month, and the videos have a watermark. This severely limits what you can accomplish with Peech, which is why I placed it in the Paid category. To really utilize Peech’s suite of tools, subscribe to either the Creator plan (at $99 per month) or their Enterprise plan (contact for pricing). 

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Pros:

• Automated branding
• Automated subtitles
• First drafts are already high quality and polished
• Features and tools are perfect for social media marketing needs

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Cons:

• Detailed editing and/or customization is limited due to automated editing
• Focused too much on advertising/marketing content
• Limited video segmenting

Streamline Video Creation & Boost Video Content Quality With AI Tools

As with all AI tools, AI video generators and editing programs should not be considered replacements. They’re meant to supplement and streamline video editors’ creative process. They represent a significant leap forward in digital content creation.

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By leveraging the power of artificial intelligence, video editors can improve output, boost productivity, and focus on creative nuance. This also ensures they stay ahead of the curve in today’s ever-evolving digital landscape.

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