How To Tailor Social Media Copy Based on Your Business Brand (HyperWrite AI Personas)
A business’s social media content needs to align with its unique brand voice for recognition and credibility. HyperWrite AI’s Personas feature is one of the best ways marketers can streamline content creation and tailor it to suit the brand.
It’s 2024, and that means businesses must maintain a consistent and engaging social media presence. Brands that aren’t on platforms like Instagram, Twitter/X, or TikTok are at risk to getting overlooked in their oversaturated markets.
But there’s no denying that constantly creating fresh social media content is a challenging endeavor – especially when you need to make sure it aligns with your business brand’s unique voice.
One of the best ways to tailor social media content copy to your brand is by using AI tools – specifically, HyperWrite AI.
HyperWrite has recently released a feature called Personas, and they have the power to be a complete game-changer for social media strategies. Even before Personas, HyperWrite already had several tools capable of crafting high-quality content for different platforms. But with the introduction of Personas, brand owners and marketers can use HyperWrite to streamline social media content creation even further.
But first, let’s talk about brand voice – and why it needs to be consistent.
The Need for a Consistent Brand Voice Online
Grammarly describes ‘brand voice’ as the way in which a brand projects its personality through its “use of word choice and tone” consistently “across all communications.” This includes social media posts – regardless of whether they’re announcements, interactions, advertisements, filler posts, and so on.
Why the need for consistency? Several reasons.
- Establish brand identity. Think of how someone’s voice becomes a part of their identity. If someone’s voice – or speaking pattern – is distinct enough, we typically use their voice to define them. Some examples? The girl with the squeaky voice. The guy with the deep voice. The girl with the raspy voice. The guy who speaks too fast.
- Reinforces brand values and mission. Someone’s speaking pattern reflects their values and personality. For instance, if someone curses a lot, you make assumptions about their upbringing. If someone is cold, quiet, or aggressive when they talk, you equate it to their disposition. Similarly, a brand’s voice reflects its values.
- Improves brand recognition. Think of how you can recognize a friend or family member just by their voice. If you hear someone talk consistently enough times, you’ll recognize their voice and speaking pattern.
- Builds stronger audience connections. Ultimately, consistency makes consumers feel confident that they can trust the brand. When a brand’s identity has been established, it’s easier for its market to recognize them. When a brand is recognized, customers feel safer transacting with them.
Ultimately, the best way to tailor AI-generated social media copy to fit your brand is to create a HyperWrite Persona.
Let me walk you through the how and why.
Step 1. Providing Instructions
Creating a new Persona is simple enough. The details are where it gets a bit tricky but in terms of technical knowledge needed? It’s very plug-and-play.
To create a new Persona, navigate to the Personas or Browse Personas page, which will contain all your existing and usable personas.
At the top right corner of the page, next to the Browse Personas title, click on the blue button labeled ‘+ New Persona.’
It’ll take you to the Edit Persona page where you can start building your Persona.
For this example, I’m going to create a Persona that writes social media copy for HyperWrite’s brand. This means that it needs to mimic the tone, style, and voice of HyperWrite’s typical social media content.
For the Instructions section, describe the Persona. What kind of person do you want HyperWrite to emulate? A doctor, a lawyer, a researcher, a scientist? Be as specific as possible. In this example, I wanted this HyperWrite persona to have three key characteristics:
- Creates content for social media, specifically
- Writes in the voice of the company’s CEO and Co-Founder
- Knowledgeable about AI
So I added all three in the Custom Instruction text box.
Step 2. Adding Writing Examples
The best piece of advice I can give when it comes to creating HyperWrite Personas is to provide it with as many writing examples as possible. You can be as descriptive and as specific as you want with the Instructions and Background. It will help, yes. But without direct copy to reference, HyperWrite won’t get the exact tone, style, and voice you’re looking for.
It’s the same concept as with artists. They can draw things from memory just fine – especially if they see the object or have drawn the object often enough. But when they have a picture or actual model in front of them, they’re much more accurate.
So when you move on to the Examples portion of creating the Persona, click the blue ‘Add example’ button and then start pasting. Make full use of the 10,000-character limit.
I added multiple tweets from Matt Shumer, the CEO of HyperWrite.
I also included an excerpt from Matt Shumer’s Newsweek Publication so that HyperWrite could really get his writing style.
I included tweets from Jason Kuperberg, HyperWrite’s Co-Founder, as well,
I also threw in an excerpt from Kuperberg’s announcement article for HyperWrite Personas!
Now, I want to add a bit of a caveat here. While it’s important that you provide as many writing examples as possible, you should also notice and prioritize quality. Admittedly, this is the part that eats up a considerable amount of time during Persona creation.
While I do encourage you to max out the 10,000-character limit, remember that it’s still a limit. You should only give it examples you are comfortable with it replicating. So pick the content that you think is most in line with your brand voice and is the most representative of your brand values.
Think of it in the context of training a social media content creator to write for your brand. Whatever content examples you’d give them to review and emulate, those are the examples you should give your brand Persona.
Step 3. Clarifying Background Information
Since I’m creating a Persona to write brand copy, the Background section shouldn’t be overlooked. This is the first source of information the Persona will refer to when prompted. Whatever data is placed here will override all other data from other sources, even if it’s incorrect.
For example, if you tell the Persona in the Background Information section that the sky is green, they’ll tell users the same thing when asked.
See?
So be sure to cover all bases in terms of branding. Think of what the Persona might be asked about the company it’s representing and how you want it to respond. For instance, in the example below, I would want the Persona to redirect people to the website as much as possible.
If the Persona is asked for contact information, it would – ideally – tell people to visit the HyperWrite website.
Step 4. Testing the Persona
Now it’s time to test the HyperWrite Brand Voice Persona. We want to see if using this Persona actually changes the writing style, voice, and quality of HyperWrite’s generated content.
So I’ll do three different content posts to test it out. A LinkedIn post, a Twitter/X post, and a short article.
LinkedIn Post Announcement
Let’s start with the default HyperWrite voice. Here’s the prompt.
And here’s HyperWrite’s response.
Short and simple, it seems.
Now, let’s switch Personas. Remember to click the dropdown menu below the chat box to toggle to the Persona you want.
If you can’t find it on the list, click on the ‘Manage Personas’ option to go back to your Personas Page.
Click the blue ‘Use’ button to switch to the desired Persona.
Here’s HyperWrite’s new response to the same prompt as the HyperWrite Brand Voice Persona.
Some immediate observations:
- The HyperWrite Brand Voice Persona has a more engaging title. The phrase “sounds like you” is more intriguing and more personable than the phrase “boost your writing.” The former promises something clearer and more tangible than the latter.
- The HyperWrite Brand Voice Persona sounds more conversational. It mixes longer sentences with shorter statements. It uses rhetorical questions. There’s a natural rhythm to the post.
What’s more; compare the HyperWrite Brand Voice Persona’s LinkedIn post with this tweet from Matt Shumer:
Pretty close, right? Even the first lines are the same. So, already, we’re seeing the difference having a Persona makes. And we’re seeing the Writing Examples being put to good use.
Twitter Update Post
This time, let’s see if the Person can create tweets that sound like Matt Shumer or Jason Kuperberg (especially since I gave about five or six different tweets to use as examples).
Here’s the prompt.
Here’s the default HyperWrite response:
Then we switch to the HyperWrite Brand Voice.
This time, the platform gives us three different tweets with variations to the focus, the emphasis, and the intent. So, right off the bat, using the HyperWrite Brand Voice persona seems to produce more intuitive results.
Another thing to note is that each variation has more to say than just “stay tuned for updates.” They provide a little more information and/or observations to whet the audience’s curiosity – like “think beyond basic commands,” or “imagine having a voice assistant that truly understands you.”
There’s just a lot more personality in them!
For further comparison’s sake, here are some of Matt Shumer’s tweets that I used as examples:
So far, it does feel like the HyperWrite Brand Voice Persona generates more human-sounding text.
Article Introduction
Since I was able to include excerpts from articles written by both HyperWrite’s Co-Founder and CEO, the HyperWrite Brand Voice Persona should be able to emulate their style of writing to create long-form content (i.e., blogs, articles, essays, listicles, etc.).
As always, let’s start with it set to default HyperWrite.
The results:
Now for the HyperWrite Brand Voice Persona.
The response is pretty interesting:
Notice how it specifies that it’s written in Matt Shumer’s style – possibly because of all the tweets I included for the writing examples.
Some observations:
- The HyperWrite Brand Voice Persona has higher burstiness. Burstiness basically refers to the mix of long and short sentences in a paragraph. The more varied the lengths of the sentences, the more rhythmic – and better – the paragraph reads. Notice how the default HyperWrite paragraph sounds a little more robotic because of all the lengthy sentences next to one another.
- The HyperWrite Brand Voice Persona addresses the reader directly. Look closely at how the second introduction uses the word “you.” It also tries to personalize the article more by using statements such as “entrepreneurs like you work,” and “you wear a lot of hats.”
- The HyperWrite Brand Voice Persona is more conversational. It asks questions. It uses common concepts and everyday jargon. It doesn’t feel as generic or as robotic as the first introduction.
Use HyperWrite AI Personas to Tailor Your Social Media Copy to Your Business Brand
With just a few test posts, you can see the transformative impact HyperWrite Personas can have on AI-generated content. It’s a tool that has the intelligence, intuition, and adaptability needed to properly mimic different writing styles and voices.
Which, overall, makes it a powerful and effective solution for quickly crafting compelling social media copy tailored to your brand.
Remember that social media thrives on authentic human connection. Since the content primarily targets human users, it needs to resonate with a natural, personable tone. Additionally, brand consistency is paramount (for the reasons we covered earlier in this article). Inconsistencies in a brand's voice can undermine the brand’s identity. And, trust me, consumers will notice these inconsistencies as well.
HyperWrite AI Personas addresses both these concerns by offering a streamlined and efficient method to generate high-quality social media content that mimics your brand's unique voice. By leveraging it for your social media strategy, you can ensure your online presence maintains a consistent, quality tone that resonates with your audience and your brand.
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